Pricing and Advertising
Maurice W. Sasieni
(Cape‐Western Reserve University, USA)
850
Abstract
Explores pricing and advertising in respect to how formal methods of research and analysis can help the pricing decision. Shows that available technique of data collection and analysis, although having limitations, can be of great help in making executive decisions.
Keywords
Citation
Sasieni, M.W. (1979), "Pricing and Advertising", European Journal of Marketing, Vol. 13 No. 4, pp. 194-198. https://doi.org/10.1108/EUM0000000004942
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited