How to Price During Inflation
Joel Dean
(Columbia University, New York, USA)
574
Abstract
Summarizes discussions with the chairman and president of Harris Corporation, a communications equipment and systems manufacturer in the USA. Reveals that, in an inflationary period, pricing has to anticipate the expected rate of inflation if the substance of profitability of an organization are to be safeguarded.
Keywords
Citation
Dean, J. (1979), "How to Price During Inflation", European Journal of Marketing, Vol. 13 No. 4, pp. 213-227. https://doi.org/10.1108/EUM0000000004944
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited