West German Retailing in Perspective
M.K. Dickson
(Robert Gardon's Institute of Technology, Aberdeen, UK)
91
Abstract
Analyses the rapid and considerable changes occurring in retailing in West Germany, highlighting its differences with the UK. Focuses on the problems faced by West German department store groups which are struggling against competition from the newer retail stores.
Keywords
Citation
Dickson, M.K. (1979), "West German Retailing in Perspective", European Journal of Marketing, Vol. 13 No. 7, pp. 246-258. https://doi.org/10.1108/EUM0000000004958
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited