Desk Research Methods for the Soviet Capital Goods Market

Abstract

Demonstrates how existing Soviet published sources into the capital goods market can be used to provide a fairly comprehensive picture of likely import requirements. Explores the literature concentrating on the data for metalcutting machinery in order to provide information on planned industrial targets, previous levels of imports and the present state of Soviet technology.Suggests that this desk research provides general guidelines that must be supplemented by information from direct contact with prospective Soviet buyers.

Citation

Hill, M.R. (1979), "Desk Research Methods for the Soviet Capital Goods Market", European Journal of Marketing, Vol. 13 No. 8, pp. 271-283. https://doi.org/10.1108/EUM0000000004960