Men's leisurewear: a male dominated market
Susan P. Douglas
(Centre d'Enseignement Superieur des Affair Jouy en Josas, France)
269
Abstract
Looks into the concept of changing sex role perceptions with regard to manufacturing and retailing. Investigates the potential of opposite sex markets and suggests that the relevant target market might consist of both sexes. Presents results which suggest that there are two major market segments – those who purchase alone and those who are assisted by a woman in purchasing clothing.
Keywords
Citation
Douglas, S.P. (1976), "Men's leisurewear: a male dominated market", European Journal of Marketing, Vol. 10 No. 3, pp. 158-168. https://doi.org/10.1108/EUM0000000005044
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited