Fish Marketing in Britain: Structural Change and System Performance

Abstract

Stresses that, if the traditional UK wet fish organisations are to survive competition, then a changed approach to fish marketing is required. Attempts to trace recent developments in the marketing system for fish, following on from Taylor's work in the late 1950s. Concerns itself with the system's attempt to bridge the spatial and temporal separations within marketing. Uses tables and figures to show channels of distribution and consumption in the UK and trends from 1948 to 1971. Sums up that changing consumption patterns present a ‘turbulent’ field for the fish marketing system to attempt to adapt to.

Citation

Rosson, P.J. (1975), "Fish Marketing in Britain: Structural Change and System Performance", European Journal of Marketing, Vol. 9 No. 3, pp. 232-249. https://doi.org/10.1108/EUM0000000005071