International marketing strategy decisions and the growth rate of major American firms

Abstract

Explores, within the framework of international research, product, distribution and price. Investigates the behaviour of large US firms with a view to identifying and difference in growth rates to their counterparts. Examines the relationship between fast growth of the corporate entity as a whole and its international marketing orientation.

Citation

Coskun Sanli, A. (1974), "International marketing strategy decisions and the growth rate of major American firms", European Journal of Marketing, Vol. 8 No. 2, pp. 108-118. https://doi.org/10.1108/EUM0000000005080