The facet design approach to the construction of multivariate marketing models

Abstract

Introduces the concept of facet meta theory for the development of marketing theories proposes that this technique is effective in that it leads to systematic formulation of hypotheses, the definition an design of multivariate marketing studies and the analysis of data. Applies the facet approach to the marketing problem, where it is a relatively new concept, and suggests that it is a valuable model to use.

Citation

Hornik, J. (1974), "The facet design approach to the construction of multivariate marketing models", European Journal of Marketing, Vol. 8 No. 2, pp. 146-157. https://doi.org/10.1108/EUM0000000005083