The individuals information acquisition: test of a model
Preben Sepstrup
(Aarhus School of Business and Economics, Aarhus, Denmark)
89
Abstract
Describes the theory on information acquisition by the individual in relation to buying goods. Gives the results of six investigations carried out in Denmark into the operation of variable and testing of basic hypotheses in the theory of information acquisition by individuals. Reveals the difficulties of practical application of the present model.
Keywords
Citation
Sepstrup, P. (1974), "The individuals information acquisition: test of a model", European Journal of Marketing, Vol. 8 No. 3, pp. 218-235. https://doi.org/10.1108/EUM0000000005089
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited