Methods for handling competition in dynamic market models
Randall L. Schultz
(Purdue University, Lafayette, Indiana, USA)
242
Abstract
Reviews various methods for handling competition in dynamic market models. Proposes a research strategy which considers the method in relation to quantitative considerations of market validity and behavioural factors of implementation. Gives a case study where this research strategy is applied.
Keywords
Citation
Schultz, R.L. (1973), "Methods for handling competition in dynamic market models", European Journal of Marketing, Vol. 7 No. 1, pp. 18-27. https://doi.org/10.1108/EUM0000000005095
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited