Education, culture and market research
Ian Campbell
(University of Bradford Management Centre, Bradford, UK )
Roy Hayhurst
(National Institute for Higher Education Limerick, Eire)
233
Abstract
Investigates why the relationship between the income and occupation of a respondent (or their spouse) and consumption behaviour is not always satisfactory. Suggests that the addition of the information on a respondent's education to this factor is particularly rewarding. Uses research conducted previously by others and three surveys carried out under the supervision of the authors to illustrate this point.
Keywords
Citation
Campbell, I. and Hayhurst, R. (1973), "Education, culture and market research", European Journal of Marketing, Vol. 7 No. 1, pp. 40-46. https://doi.org/10.1108/EUM0000000005097
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited