An analysis of the status of marketing in Egypt

Abstract

Assesses the present stage of marketing development in Egypt. Identities the basic factors responsible for the development or underdevelopment of marketing. Concludes that economic growth is directly related to marketing development which grows to fulfil the need of its economy. Reveals that in Egypt marketing is underdeveloped, which is a reflection of the economic and social setting.

Citation

Saddik, S. (1973), "An analysis of the status of marketing in Egypt", European Journal of Marketing, Vol. 7 No. 2, pp. 77-81. https://doi.org/10.1108/EUM0000000005102