Evaluation of retail store attributes and Sales performance
R.L. Davies
(University of Newcastle upon Tyne, Newcastle upon Tyne, UK)
825
Abstract
Describes a case study undertaken for a Chain company marketing durable goods rather than food products. Outlines the application of three techniques for assessing store attribute and sales performance. Attempts to report the potential and limitations of a statistical methodology in the business situation.
Keywords
Citation
Davies, R.L. (1973), "Evaluation of retail store attributes and Sales performance", European Journal of Marketing, Vol. 7 No. 2, pp. 89-102. https://doi.org/10.1108/EUM0000000005104
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited