Environmental factors and marketing practices

Abstract

Looks at the marketing strategies of companies in different countries. Suggests that there is no direct relationship between environmental‐factors and marketing practices. Reveals that countries with similar levels of development or cultural patterns did not tend to have similar practices, suggesting that the assumption of a typical pattern of marketing practice is questionable.

Citation

Douglas, S.P. and Wind, Y. (1973), "Environmental factors and marketing practices", European Journal of Marketing, Vol. 7 No. 3, pp. 155-165. https://doi.org/10.1108/EUM0000000005110