Trading Stamps and retail prices
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Abstract
Considers the main arguments on the question of the effect of the adoption of trading stamps on retail prices. Reveals from the studies that under normal conditions trading stamps are an effective and worthwhile form of promotion to the retailer and the consumer.
Keywords
Citation
Pickering, J.F. (1973), "Trading Stamps and retail prices", European Journal of Marketing, Vol. 7 No. 3, pp. 176-188. https://doi.org/10.1108/EUM0000000005112
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited