Modelling and marketing: two important concepts and the connection between them

Abstract

Gives a general definition of the concept of marketing with the end of Tunbergen's division of the elements which form an economy. Provides an additional definition – “marketing in a limited sense”. Determines to what degree marketing in a limited sence has been developed. Considers some classification models developed during the last 15 years.

Citation

Leeflang, P.S.H. and Koerts, J. (1973), "Modelling and marketing: two important concepts and the connection between them", European Journal of Marketing, Vol. 7 No. 3, pp. 203-217. https://doi.org/10.1108/EUM0000000005114