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Main shopping catchments of the West Yorkshire conurbation

C. Richardson (School of European Studies, University of Bradford, UK)
B. Burkitt (School of European Studies, University of Bradford, UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 January 1972

96

Abstract

Reports on the findings of a study to delineate trading catchment areas in the West Yorkshire conurbation of England. Delineates the associated areas of shopping influence of the seven major urban centres of the area and attempts to measure the degree of dependence of the constituent local government areas on these centres. Analyses frequency of journeys and means of travel to shop, also examines the social and economic class structure of the catchments. Concludes that this study provides a measure of each centre's shopping pull and an indication of the urban hierarchy of the area addressed.

Keywords

Citation

Richardson, C. and Burkitt, B. (1972), "Main shopping catchments of the West Yorkshire conurbation", European Journal of Marketing, Vol. 6 No. 1, pp. 51-59. https://doi.org/10.1108/EUM0000000005124

Publisher

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MCB UP Ltd

Copyright © 1972, MCB UP Limited

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