The balance of trade in agricultural machinery

Abstract

Advances reasons regarding causes behind the increasing volume of imports of agricultural machinery and Britain's failure to increase exports over a period of 18 years. Reports a research study that shows how the domestic industry can improve its position in its own market. Demonstrates, through results of a research made in 1966/67, why the UK bill for imported machinery was rising at such a rapid rate; 175 individuals (directors to individual farmers) were solicited for their opinions and these are summarised and itemised. Gives reasons for failure to increase exports and shows how the domestic industry can improve. Concludes that in future farms will continue to become larger, and decisions whether or not to purchase a certain machine will become increasingly important.

Citation

Lancaster, G.A. (1970), "The balance of trade in agricultural machinery", European Journal of Marketing, Vol. 4 No. 1, pp. 2-8. https://doi.org/10.1108/EUM0000000005177