Further reflections on consumer panels

Abstract

Claims that many supposed disadvantages regarding the inadequacies of consumer panels as research tools may not exist and, in some circumstances, may prove to be superior to the normal interview. Posits further research may aid in supporting panel techniques. Puts forward a framework for classifying panels and explains this in depth. Concludes that the subject requires further research on it, as it is not unlikely that even the present disadvantages of panel operations will greatly diminish in importance.

Citation

Ferber, R. (1970), "Further reflections on consumer panels", European Journal of Marketing, Vol. 4 No. 1, pp. 29-33. https://doi.org/10.1108/EUM0000000005181