Change in the distribution systems of western industrialised economies

Abstract

Discusses research based on two sets of data, published ads and transcripts of interviews with chain interviews. Attempts to show that ‘status’ is a concept of value when considering what indicators of consumer behaviour highlight opportunities for change in a distribution analysis. Analyses results leading to a brief theoretical discussion of short‐run adaptations of decision rules and the necessary condition for construction of logical flow simulation models. Concludes that the attempts here to stimulate selection of a single grocery item for a weekly chain ad produced a simple model, which had several causes giving simplicity.

Citation

Thomas, R.E. (1970), "Change in the distribution systems of western industrialised economies", European Journal of Marketing, Vol. 4 No. 2, pp. 62-69. https://doi.org/10.1108/EUM0000000005184