Testing, labelling, certifying: a perspective on consumer information

Abstract

Examines and reviews the roles of the principal types of consumer information services – these are: those which offer comparative testing; labelling; and quality certification in the interests of consumers. Proposes that the purpose here is to analyse points of intersect and interaction between the three types of consumer information programmes and to discuss the extent to which they may lend themselves to integration within an overall consumer information system. Sums up that consumer information programmes themselves thrive in systems where there is a perpetual interplay of competition and co‐operation, independence and co‐ordination.

Citation

Thorelli, H.B. (1970), "Testing, labelling, certifying: a perspective on consumer information", European Journal of Marketing, Vol. 4 No. 3, pp. 126-132. https://doi.org/10.1108/EUM0000000005190