A marketing approach to marketing education

Abstract

Suggests ways in which marketing education might be adjusted to achieve different objectives. Confirms that the existence of some well‐developed techniques and a good deal of illuminating theory and experimentation, in such fields as research, communication and motivation is undeniable, and the relevance of economics and statistics is clear. Uses tables for explanation and emphasis. Looks at developments in Ireland and discusses a marketing approach and its relations with customers.

Citation

Dillon‐Malone, P.J. (1970), "A marketing approach to marketing education", European Journal of Marketing, Vol. 4 No. 4, pp. 215-219. https://doi.org/10.1108/EUM0000000005198