Applying the marketing concept to public transport planning

Abstract

Concerns a study by Manchester City Transport (MCT) which attempts to break away from conventional methodology involving merely traffic engineering and cost of reduction schemes. Indicates that even for an area predominantly populated by business executives, a significant demand can exist for public transport innovations, specifically designed to meet consumer needs. Represents part of a wider marketing study sponsored by MCT. Concludes that this study has thrown some light on to those and other questions, but as it has already been recognised, time and financial constraints have limited its scope.

Citation

Hovell, P.J. (1969), "Applying the marketing concept to public transport planning", European Journal of Marketing, Vol. 3 No. 3, pp. 152-163. https://doi.org/10.1108/EUM0000000005215