Multi‐dimensional analysis as a technique for a real and ecological comparison

Abstract

Discusses criteria for finding a microcosmic town, or group of town, which can provide a reasonable resemblance to the national market. Determines that available information for the setting‐up of test markets in the UK is somewhat unreliable. Describes and analyses exercises in town groupings designed to give more meaningful data. Concludes that the intention here has been to sketch some of the applications of a major breakthrough in numerical taxonomy to certain aspects of market ecology.

Citation

Christopher, M. (1969), "Multi‐dimensional analysis as a technique for a real and ecological comparison", European Journal of Marketing, Vol. 3 No. 3, pp. 183-188. https://doi.org/10.1108/EUM0000000005219