“St Michael” – A Marketing Philosophy

Abstract

Examines Marks & Spencer (M & S), and its St Michael brand’s marketing philosophy – which right from its earliest days has been motivated by an all‐embracing philosophy. States that, during the last 30 years, M & S have developed a technological approach to marketing – they have built up a team of qualified technologists at head office to help suppliers ensure better, more consistent quality and lower prices. Stresses M & S’s adherence to quality, for both customers and staff, and how it is visible to both. Sums up that marketing depends on producers' and distributors' co‐operation – both partners contributing within their capabilities.

Citation

de Somogyi, J. (1967), "“St Michael” – A Marketing Philosophy", European Journal of Marketing, Vol. 1 No. 2, pp. 54-59. https://doi.org/10.1108/EUM0000000005226