Education and Research in Marketing: The C.N.A.A. System

Abstract

Proposes to attempt to explain why this situation of marketing as a significant specialism will change within the next few years. Discusses the three main items having a bearing on university education possibilities: The Crick Report; the White Paper of May 1966; and the Council for National Academic Awards (CNAA). States a general indication of subjects taken in a business studies degree with marketing as a major specialism and recommends various universities for varying courses within this specialism. Summarises that for marketing in particular, the new system is ideally placed as long as some kind of authoritative and constructive brief can be given it by the exponents of the subject, for whose successors the degrees have been designed.

Citation

Spillard, P. (1967), "Education and Research in Marketing: The C.N.A.A. System", European Journal of Marketing, Vol. 1 No. 2, pp. 29-41. https://doi.org/10.1108/EUM0000000005228