Marketing to children

Abstract

Suggests that children are now an important consumer group considering the climate of ever‐increasing child‐orientation. Describes the available information in child consumption, purchasing, incomes and influences, and reviews the marketing implications in terms of strategy, research and advertising.

Citation

Morley, J. (1968), "Marketing to children", European Journal of Marketing, Vol. 2 No. 2, pp. 139-146. https://doi.org/10.1108/EUM0000000005249