Decline in the status of household decision making
Peter Cooper
(University of Manchester, Manchester, UK)
174
Abstract
Presents a theory of change in household decision making. Describes some of the changes as they appear on the UK marketing scene, investigating possible causes of these changes. Gives on account of micro‐economic factors and their effect on decision making and choice behaviour.
Keywords
Citation
Cooper, P. (1968), "Decline in the status of household decision making", European Journal of Marketing, Vol. 2 No. 3, pp. 179-184. https://doi.org/10.1108/EUM0000000005251
Publisher
:MCB UP Ltd
Copyright © 1968, MCB UP Limited