Price behaviour in a retail grocery sub‐market

Abstract

Investigates pricing behaviour in the retail grocery industry, analysing pricing at the micro level of a London submarket. Looks at the extent and effect of recommended resale prices on grocery items. Compares the average expenditure between stores on a given set of items. Examines differences in pricing between counter‐service and self‐service outlets and also the pattern of special offers. Suggests that there must be a move towards prevention of an oligopoly situation in order to market efficiently.

Citation

Metacalf, D. and Greenhalgh, C. (1968), "Price behaviour in a retail grocery sub‐market", European Journal of Marketing, Vol. 2 No. 3, pp. 243-251. https://doi.org/10.1108/EUM0000000005257