Large retail firms in Europe: their characteristics, relative importance, and future development
James B. Jeffreys
(International Association of Department Stores, Paris, France)
181
Abstract
Examines a list of the 50 largest retail firms in Europe in terms of sales. Looks at their differences and similarities and also forecasts their future. Draws valuable lessons for other organizations in the sames marketing areas.
Keywords
Citation
Jeffreys, J.B. (1968), "Large retail firms in Europe: their characteristics, relative importance, and future development", European Journal of Marketing, Vol. 2 No. 4, pp. 268-272. https://doi.org/10.1108/EUM0000000005259
Publisher
:MCB UP Ltd
Copyright © 1968, MCB UP Limited