Marketing orientation and organizational design

Abstract

Reports part of the results of an investigation of marketing organization structures in the British textile industry. Looks particularly at textile engineering, wool textiles and clothing sectors through results obtained from a survey carried out among 322 companies. Determines the extent to which the marketing concept is accepted by managers and implemented within their companies. Identifies the factors associated with acceptance and implementation focusing mainly on the chief marketing executive and the organization in which he/she works.

Citation

Saddik, S. (1968), "Marketing orientation and organizational design", European Journal of Marketing, Vol. 2 No. 4, pp. 273-286. https://doi.org/10.1108/EUM0000000005260