A New Medium for Advertising: The Postcard, 1900–1920

Abstract

Between 1900 and 1920, postcards were produced and sent for almost every kind of promotion. Postcards were delivered rapidly — often on the same day within London and in many other urban centres. The ephemeral nature of postcards means that many varieties have disappeared, but enough examples remain from the millions produced and sent to show how postcards were used for business promotions. There is also evidence of the fashions and tastes of advertisers of a vast range of products and services.

Citation

Williams, D.M. (1988), "A New Medium for Advertising: The Postcard, 1900–1920", European Journal of Marketing, Vol. 22 No. 8, pp. 17-34. https://doi.org/10.1108/EUM0000000005293