A New Medium for Advertising: The Postcard, 1900–1920
Abstract
Between 1900 and 1920, postcards were produced and sent for almost every kind of promotion. Postcards were delivered rapidly — often on the same day within London and in many other urban centres. The ephemeral nature of postcards means that many varieties have disappeared, but enough examples remain from the millions produced and sent to show how postcards were used for business promotions. There is also evidence of the fashions and tastes of advertisers of a vast range of products and services.
Keywords
Citation
Williams, D.M. (1988), "A New Medium for Advertising: The Postcard, 1900–1920", European Journal of Marketing, Vol. 22 No. 8, pp. 17-34. https://doi.org/10.1108/EUM0000000005293
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited