Dorland: Its Origins and Growth to 1939

Abstract

Dorland began in the USA as an agency specialising in selling holiday resorts, especially on the East Coast. Its direction under Walter Edge became more general and opportunities in the international economy led to a European base in London. London was run by George Kettle, and in time Dorland in Britain became independent and a very successful firm. It had overseas offices, but it also had a specialist interest in financial advertising. By 1939, the flair of its designers and its policy of seeking new business made it one of the largest agencies in the UK.

Citation

Hennessy, E. and Keil, I. (1988), "Dorland: Its Origins and Growth to 1939", European Journal of Marketing, Vol. 22 No. 8, pp. 49-67. https://doi.org/10.1108/EUM0000000005295