The quality of bi‐directional service quality in dyadic service encounters
Abstract
Argues that the unidirectional measurement and evaluation of service quality in any specific service encounter is not enough in itself to understand the existing service quality between two actors in a dyadic service encounter. Therefore, a method is introduced for the express purpose of analysing the perceptual bi‐directionality of service quality in order to measure and evaluate the dynamics of service quality in dyadic service encounters.
Keywords
Citation
Svensson, G. (2001), "The quality of bi‐directional service quality in dyadic service encounters", Journal of Services Marketing, Vol. 15 No. 5, pp. 357-378. https://doi.org/10.1108/EUM0000000005658
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited