Corporate identity strategy: empirical analyses of major ASEAN corporations

Abstract

This paper examines corporate identity on three different levels: regional; national and industrial. It then empirically integrates corporate identity with strategy within ASEAN corporations. Multi‐leveled analyses are drawn from statistical results obtained from an already established database of 109 ASEAN public‐listed companies. It seeks to relate corporate identity to the anatomy of strategic planning within major corporations in the ASEAN region.

Citation

Foo, C., Lowe, A. and Foo, C. (2001), "Corporate identity strategy: empirical analyses of major ASEAN corporations", Corporate Communications: An International Journal, Vol. 6 No. 3, pp. 137-144. https://doi.org/10.1108/EUM0000000005737