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Integrated supply matrix management: A TQM approach for curriculum development

Bruce G. Ferrin (Department of Marketing, Haworth College of Business, Western Michigan University, Kalamazoo, Michigan, USA)
Robert Landeros (Department of Marketing, Haworth College of Business, Western Michigan University, Kalamazoo, Michigan, USA)
Robert F. Reck (Department of Marketing, Haworth College of Business, Western Michigan University, Kalamazoo, Michigan, USA)

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Article publication date: 1 September 2001

1692

Abstract

Outlines the total quality management approach used to develop and sustain an undergraduate curriculum in supply management. Illustrates the importance of identifying the primary customer, and using the customer’s needs as the foundation for a curriculum. Examines the importance of empowering faculty and students to create leadership and advance the curriculum. Finally, discusses ways in which faculty, students and business leaders use these three elements to improve the curriculum.

Keywords

Citation

Ferrin, B.G., Landeros, R. and Reck, R.F. (2001), "Integrated supply matrix management: A TQM approach for curriculum development", International Journal of Physical Distribution & Logistics Management, Vol. 31 No. 7/8, pp. 520-537. https://doi.org/10.1108/EUM0000000005905

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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