Smart (MCC's compact car)

Abstract

Covers the Micro Compact Car (MCC) a joint venture between German carmaker Mercedes‐Benz and Swiss watchmaker SMH (maker of Swatch and Longine), aimed at the younger adult market. Describes modules, developments, partner co‐operation and production. Chronicles how, in October 1998, the ‘smart’ city coupe went on sale in nine European countries.

Citation

Gould, B. (1999), "Smart (MCC's compact car)", The Antidote, Vol. 4 No. 1, pp. 42-42. https://doi.org/10.1108/EUM0000000006639