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Is the Middle East the land of the future? It is not a given!

Nnamdi O. Madichie (Based at the Department of Management, Marketing and Public Administration, College of Business Administration, University of Sharjah, Sharjah, United Arab Emirates)

Foresight

ISSN: 1463-6689

Article publication date: 26 July 2013

1086

Abstract

Purpose

The purpose of this article is to be a conceptual contribution to the special issue on “Is the Middle East the land of the future?”. It aims to provide a holistic picture of the efforts of the Middle East towards achieving the Millennium Development Goals (MDGs), using investments in sports, as a galvanizing force. The paper concludes that, on the balance of probability, this might not be a given.

Design/methodology/approach

The paper is based on personal observations and documentary analysis of numerous studies including those in this special issue.

Findings

Although the Middle East has made “front page” news on most global media platforms – albeit for a variety of reasons, there are signs not to be too optimistic as to whether this geographic entity is, by default, the land of the future.

Research limitations/implications

As a conceptual piece, this article cannot be generalized across the expanse of what constitutes the Middle East. Most of the observations are based on the most boisterous in the region – notably members of the Gulf Cooperation countries (GCC) and Turkey with its rising regional influence.

Practical implications

While the Middle East may have been in the global spotlight, there remain challenges that cannot be so easily wished away. One such is the inability to leverage the investment in sports in a sustainable global partnership that spills over into other MDGs. There are persuasive arguments for deeper integration rather than what seems to be the fragmented sibling rivalry across the Middle East.

Originality/value

This study provides a holistic framework for analyzing a region that has been bedeviled with unrest in recent years; and one that has, to a very large extent, weathered the storm of the Arab Spring and attracted global attention.

Keywords

Citation

Madichie, N.O. (2013), "Is the Middle East the land of the future? It is not a given!", Foresight, Vol. 15 No. 4, pp. 321-333. https://doi.org/10.1108/FS-04-2013-0015

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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