Outsiders within: non-conformity among four contemporary black female managers in South Africa

Abstract

Purpose

The purpose of this paper is to foreground non-conformity in organisational life as it relates to black female managers. My intervention here is to problematise organisational theory in relation to its limited ability to engage with affect and to point to a more generative framework. Through centering the body, the author also seeks to offer a counter narrative to the field of Positive Organisation Scholarship and its drive to primarily engage with happy feelings and harmony.

Design/methodology/approach

The author gives a close reading of four black women's interview-based narratives to engage with the ways in which they refuse to conform to organisational scripts of happiness. The author makes a case for using both critical discourse-based and affective readings of everyday experience which social science readings cannot readily account for.

Findings

Non-conformity has a number of local effects including negotiating the present from a position of alternative histories of struggle and cultural values, and holding different and conflicting realities and subject positions. Moreover, a reading of these women's accounts suggests that affect is both personal and social and can manifest in multiple, embodied, transformative, and potentially destructive ways. The author comes to new ways of understanding organisations and resistance when the author uses affect as an investigative lens.

Research limitations/implications

By virtue of the close reading necessitated by the nature of the study, the sample of this research is small. While the intention is not generality, the findings of the research have to be understood in context and applied within different settings with caution. The implications of this research are that there remains an urgent need for critical-orientated research which centers affect in order to counter the growing positive psychologies which relegate asymmetries to the margins.

Social implications

In South Africa where black women constitute the numerical majority, there is an urgent need to understand and reverse their status as a minority in management and social life. This research goes some way in explicating this process.

Originality/value

While there is well-developed body of feminist research which seeks to study black women in South Africa, there is a dearth of research into black women in the workplace. This paper therefore presents an original look at black female managers by applying international theoretical tools to a context that is under theorised. This research presents new methodological and theoretical tools and analysis to the South African workplace.

Citation

Canham, H. (2014), "Outsiders within: non-conformity among four contemporary black female managers in South Africa", Gender in Management, Vol. 29 No. 3, pp. 148-170. https://doi.org/10.1108/GM-05-2013-0057