Building a culture of creativity at Moving Pixels Company: Informality, openness and respect support hard-working employees

Abstract

Purpose

The paper aims to describe the key role of creativity at Moving Pixels, a small Indian media company.

Design/methodology/approach

It charts the rise of the company and its organizational culture. It also emphasizes the importance of informality, openness and respect.

Findings

It reveals that each member of the five-strong team is prepared to work long hours in exchange for feeling to be a part of the business and respected by its owner.

Practical implications

It highlights the hands-on approach of the company owner and how closely he works with employees on individual projects.

Social implications

It concedes that the culture of long working hours can take its toll on employees’ personal lives.

Originality/value

It considers the workings of a small Indian media company.

Citation

Batra, S. and Pollitt, D. (2014), "Building a culture of creativity at Moving Pixels Company: Informality, openness and respect support hard-working employees", Human Resource Management International Digest, Vol. 22 No. 6, pp. 24-26. https://doi.org/10.1108/HRMID-08-2014-0118