Tui takes dual training to the Turkish Riviera: Holiday firm exports the German development model

Abstract

Purpose

Describes how the German dual system of education and vocational training is being adopted by travel operator Tui in Turkey.

Design/methodology/approach

Describes the experiences of two employees at the Robinson Club who are benefiting from the dual system of training and provides information from the human resources (HR) manager responsible for training.

Findings

Explains that, apart from being taught by the Robinson Club experts and state schools, trainees spend another year training at the club, with additional modules and then an external examination, which enables them to obtain the certificate of equivalence meaning their qualification is also recognized in Germany. Additional topics covered by the course include marketing, sourcing and more in-depth knowledge about service and kitchen work.

Practical implications

Reveals that, to make the Robinson education project happen, Tui is working with the Turkish education ministry, the German pubic-employment service [(ZAV) (the cross-border agency for skilled labor)], the chamber of trade and industry in Hanover and und. Entwicklungsgesellschaft (DEG) and the German investment and development company.

Social implications

Highlights the particular value of the training when considered against the background of high unemployment in Turkey.

Originality/value

Gives the inside story of how the German dual-training model is being exported abroad.

Citation

(2015), "Tui takes dual training to the Turkish Riviera: Holiday firm exports the German development model", Human Resource Management International Digest, Vol. 23 No. 7, pp. 12-14. https://doi.org/10.1108/HRMID-08-2015-0139