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Human resource management and corporate social responsibility: a case study of a vocational and education training (VET) programme in Indonesia

Ludi Darmawan (Department of Human Resource, PT Citra Tubindo Tbk, Batam, Indonesia)
Rossilah Jamil (Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia)
Christopher J. Rees (Global Development Institute, University of Manchester, Manchester, UK)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 4 August 2023

Issue publication date: 13 November 2023

208

Abstract

Purpose

This paper aims to explore how one industry leader in Indonesia addressed its hiring and training problems while simultaneously contributing to society through an human resource management (HRM)-led corporate social responsibility (CSR) initiative involving a vocational education training (VET) intervention.

Design/methodology/approach

The VET case study, which is central to the paper, followed a four-stage action research design. Data were collected through series of consultations with the company’s top management, benchmarking companies, the vocational school, local community and government bodies.

Findings

The intervention reduced the company’s hiring and training problems and provided jobs for graduates which addressed local youth unemployment. This experience generated lessons on CSR strategic interventions which should be considered when HRM professionals are seeking to address simultaneously organisational and social objectives.

Research limitations/implications

The study is based on a single case in a local setting in one country.

Practical implications

The study offers insights to HRM practitioners who face similar problems relating to upskilling, local talent supply and employee recruitment. The proposed framework is likely to be relevant to HRM practitioners who play a lead role in their organisations’ CSR initiatives.

Social implications

The case provides a realistic example of how a company, through its HRM function, can play a meaningful role in addressing societal issues and strategic business objectives.

Originality/value

To the best of the authors’ knowledge, this is an original case study based on primary data, conducted as action research.

Keywords

Acknowledgements

Funding: Project Valerie, Project Sarah and Teaching Factory have been funded by PT Citra Tubindo Tbk and have received financial support from the Government of Indonesia.

Citation

Darmawan, L., Jamil, R. and Rees, C.J. (2023), "Human resource management and corporate social responsibility: a case study of a vocational and education training (VET) programme in Indonesia", Industrial and Commercial Training, Vol. 55 No. 4, pp. 457-469. https://doi.org/10.1108/ICT-11-2022-0080

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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