Citation
(2013), "Training puts Chevrolet Trax on the right lines", Industrial and Commercial Training, Vol. 45 No. 7. https://doi.org/10.1108/ICT.03745gaa.002
Publisher
:Emerald Group Publishing Limited
Training puts Chevrolet Trax on the right lines
Article Type: Notes and news From: Industrial and Commercial Training, Volume 45, Issue 7
Raytheon Professional Services (RPS) has delivered the launch training program for the Chevrolet Trax urban-life vehicle, the first training event conducted under a multimillion-dollar contract to manage dealer-training for General Motors Korea Company (GMKC).
As part of the contract, RPS will manage content development and training administration for GMKCs sales, non-technical after-sales and technical-dealer personnel. The contract also includes the delivery of sales and non-technical training for GMKCs Chevrolet dealer-training program in the Republic of Korea.
“RPS will use blended-media solutions that fully support GMKCs near and long-term business strategies and goals, said Ankush Arora, Vice-President of sales, marketing and after-sales for GMKC. “The recent launch of the Chevrolet Trax urban-life vehicle has proved to be the most successful dealer sales-training event that we have ever conducted.
Close to 1,000 sales managers from more than 300 dealerships were given the launch training through the Chevrolet Academy. They rated the experience outstanding.
The contract expands the global network of GM companies for which RPS provides a spectrum of learning solutions, ranging from technical-service training to sales training for dealerships.
Mark Oliver, Managing Director of RPS in Europe, the Middle East and Africa, said: “RPS has been successfully providing similar services to other GM brands around the globe for approximately 20 years, and will use the skills and expertise gained from these other regions to implement an industry-leading solution to benefit our customer.