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Fashionable sportswear working as a body measurement collecting tool

Jiayin Li (Wilson College of Textiles, North Carolina State University, Raleigh, North Carolina, USA)
Sibei Xia (Department of Textiles, Apparel Design, and Merchandising, Louisiana State University, Baton Rouge, Louisiana, USA)
Andre J. West (Wilson College of Textiles, North Carolina State University, Raleigh, North Carolina, USA)
Cynthia L. Istook (Department of Textile and Apparel, Technology and Management, Wilson College of Textiles, North Carolina State University, Raleigh, North Carolina, USA) (Home, Chesham, UK)

International Journal of Clothing Science and Technology

ISSN: 0955-6222

Article publication date: 14 March 2022

Issue publication date: 27 June 2022

335

Abstract

Purpose

A two-dimensional (2D) body measurement system was implemented to study the application of sportswear design in measurement garment development. A total of 50 participants were recruited. The basic demographic information and sportswear preference data were collected through a survey to understand consumer preferences and acceptance of the new designs. The body measurements were collected through both the selected 2D measurement system and a commercial three-dimensional scanning booth to evaluate measurement accuracy.

Design/methodology/approach

Finding the right size has been a long-existing problem for clothing consumers. Size problem is the most common reason for e-commerce returns and adds a high cost for retailers. One possible solution is to offer consumers an easy-to-use method that extracts accurate body measurements to be used for clothing size selection. The purpose of this research is to apply sportswear design elements on measurement garments to see if consumers’ interest in using the 2D measurement system can be increased without influencing the measurement accuracy.

Findings

The results showed that the added design features increased consumers’ interest in using 2D body measuring technology without significantly influencing measurement accuracy.

Originality/value

This research applied sportswear elements to convert a 2D measurement bodysuit to a fashionable clothing product. The solution resolved users’ privacy concerns and increased their acceptance and use of the technology. Other studies have not focused on using aesthetic features to improve the 2D measurement technology.

Keywords

Citation

Li, J., Xia, S., West, A.J. and Istook, C.L. (2022), "Fashionable sportswear working as a body measurement collecting tool", International Journal of Clothing Science and Technology, Vol. 34 No. 4, pp. 589-604. https://doi.org/10.1108/IJCST-07-2021-0090

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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