A futurist's thoughts on consumer trends shaping future festivals and events
International Journal of Event and Festival Management
ISSN: 1758-2954
Article publication date: 11 October 2013
Issue publication date: 11 October 2013
Abstract
Purpose
In order to understand the future of organised events and festivals it is necessary to understand the patterns of change associated with their consumption. This viewpoint paper identifies ten significant consumer trends derived from global omnibus data as key social forces likely to affect the behaviours and actions of future festival and event goers.
Design/methodology/approach
The trends data has been sourced from http://nvision.futurefoundation.net/, an online consumer omnibus survey of households worldwide.
Findings
The author identifies ten trends of significant importance which represent the present and future behaviour's of festival and event goers.
Originality/value
Derived from this viewpoint, an enhanced understanding of what the future could be, and the forces influencing it, provides festival and event organisers with the potential to shape that future. This paper identifies trends of significance in order to inform future decision making.
Keywords
Acknowledgements
The author would gratefully like to acknowledge access to the thoughts and ideas of the Future Foundation, an international think tank who provide insight and foresight about consumer values, behaviours and trends across the world. For details see www.futurefoundation.net
Citation
Yeoman, I. (2013), "A futurist's thoughts on consumer trends shaping future festivals and events", International Journal of Event and Festival Management, Vol. 4 No. 3, pp. 249-260. https://doi.org/10.1108/IJEFM-06-2013-0017
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited