“Our festival, Their festival”: the local perceptions of festival sustainability in Zanzibar festival portfolio
International Journal of Event and Festival Management
ISSN: 1758-2954
Article publication date: 14 July 2023
Issue publication date: 27 October 2023
Abstract
Purpose
The purpose of this paper is to explore local residents' perceptions of sustainability of different festivals making festival portfolio in Zanzibar.
Design/methodology/approach
The study used multiqualitative methods and comparative case analysis that made use of in-depth interviews, observation and focus group discussion as the data collection techniques. Thematic content analysis was used to describe festivals from residents' point of views.
Findings
The results indicate residents to perceive two broader types of festivals: Ours and Theirs that have different impacts on sustainability of the festivals.
Research limitations/implications
The ours and theirs dichotomy of festivals from residents' perspectives extends the conceptualization of festivals. In line with the event portfolio framework, the emerged types of festival aid event planners with understanding and managing the events with the aim of making the festival and the destinations sustainable.
Originality/value
The bifurcated perception of festival ownership provides a complimentary theoretical lens that can be applied to explain the festival workings and management that emphasize the need for places to have festival portfolio catering for different segments.
Keywords
Citation
Jani, D. (2023), "“
Publisher
:Emerald Publishing Limited
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