Emporda music festivals as tourism diversification tools
International Journal of Event and Festival Management
ISSN: 1758-2954
Article publication date: 14 October 2014
Abstract
Purpose
The purpose of this paper is to focus on territorial dynamics generated by five music festivals in the Emporda region (Spain) and its tourism sector.
Design/methodology/approach
Using qualitative methodology, 10 qualified informants were interviewed. Their answers were coded and analysed.
Findings
Territorial features favour the organisation of festivals. Promoters wish to offer some added value using local products. Festivals broadcast local identity to the world. Festivals’ features as tourist products explain how they are perceived as innovative.
Practical implications
These existing products are being further developed to meet cultural tourism requirements. This strategy is justified by the search for innovation in a fiercely global competitive context.
Originality/value
Current paper focuses on a present product and analyses its transformation: how a territory uses an old strategy in a new way generating future opportunities for tourism sector and local economies.
Keywords
Acknowledgements
The authors would like to gratefully acknowledge the Spanish Ministry of Culture and Innovation for its funding support to the project R+D: “Tourism, territory and identity: enhancement processes involving territory and activities in rural areas in Spain. A comparative analysis of Catalonia, Galicia and Murcia” (CSO 2009-11793). The authors would like to acknowledge as well all TUDISTAR members who have participated with their ideas, effort and advice, specially Gerda Priestley for her precious assistance.
Citation
Diaz Soria, I., Blanco-Romero, A. and Canoves I. Valiente, G. (2014), "Emporda music festivals as tourism diversification tools", International Journal of Event and Festival Management, Vol. 5 No. 3, pp. 297-310. https://doi.org/10.1108/IJEFM-11-2013-0036
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited