Predicting customers’ intentions to adopt the solar net metering system in India
International Journal of Energy Sector Management
ISSN: 1750-6220
Article publication date: 16 January 2023
Issue publication date: 16 November 2023
Abstract
Purpose
The study aims to investigate the factors influencing customers’ behavioral intentions to adopt solar net metering systems (NMS) through environmental consciousness, perceived consumer effectiveness and government initiatives constructs along with “the theory of planned behavior” (TPB) constructs, namely, attitude, perceived behavioral control, behavioral intentions and subjective norms.
Design/methodology/approach
The data of 472 respondents were collected from 22 states of India using purposive sampling from January to May 2022. The study used international business machines corporation Statistical Package for Social Sciences software for descriptive analysis, and SmartPLS 3.5.5 software was used for structural equation modeling. The data were also checked for multicollinearity, common method bias, skewness and kurtosis using different tests.
Findings
The analysis revealed that environmental consciousness, perceived consumer effectiveness and government initiatives significantly influenced the attitude toward solar NMS. Furthermore, behavioral intentions were significantly impacted by three constructs of TPB, which signifies that environmentally conscious customers have a favorable attitude toward solar NMS adoption. Additionally, the role of government initiatives is essential in promoting solar NMS.
Practical implications
This study offers valuable insights for the government, solar product manufacturing companies and other stakeholders to increase the adoption of solar NMS.
Originality/value
This research explores the factors influencing the consumers’ adoption behavior regarding solar NMS; no dedicated study has tried to do so in the Indian context in the past. This study adds novel underpinnings to TPB, enabling better comprehension of solar NMS adoption.
Keywords
Acknowledgements
The authors are grateful to the anonymous referees of the journal for their extremely useful suggestions to improve the quality of the paper. This research received no external funding.
Funding: The author(s) received no financial support for the research, authorship and/or publication of this article.
Conflict of interest disclosure statement: The author(s) declared no potential conflicts of interest with respect to the research, authorship and/or publication of this article.
Data availability statement: Data is available from the corresponding author on reasonable request.
Ethical approval statement: The authors confirm that this work is original and has neither been published nor is currently considered for publication elsewhere. The authors confirm that each of the co-authors acknowledges their participation in conducting the research leading to this manuscript and has agreed to its submission to be considered for publication. The research meets the ethical guidelines, including adherence to the legal requirements of the study. The authors also declare that no experimental procedures were conducted in which animals/human participation/trial was there during the study. The author explained/informed the respondents about the research purpose, and their information will be used exclusively for research purposes only. The authors have prepared the manuscript including figure and tables in accordance with the journal’s style and format requirements.
Permission to reproduce material from other sources: Not applicable.
Citation
Kaur, A. and Kaur, P. (2023), "Predicting customers’ intentions to adopt the solar net metering system in India", International Journal of Energy Sector Management, Vol. 17 No. 6, pp. 1252-1270. https://doi.org/10.1108/IJESM-08-2022-0004
Publisher
:Emerald Publishing Limited
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