Relationship between strategic orientation and performance: the mediating role of green supply chain management for better performance
International Journal of Human Rights in Healthcare
ISSN: 2056-4902
Article publication date: 4 October 2022
Abstract
Purpose
Strategic orientation is one of the critical principles affecting the marketing and strategy selection of an organization’s activities, reflecting the strategic tendencies implemented by the organization to create behaviours, leading to organizational efficiency and better employee performance. Therefore, this paper aims to study the relationship between strategic orientation and performance in Qazvin teaching hospitals through green supply chain management (SCM) to improve employees' performance.
Design/methodology/approach
This was a descriptive– analytical and cross-sectional study. The total number of employees in medical centres was 2,256 people. According to Morgan’s table, the required number of samples was 328, including 10% of the sample loss. The questionnaire was given to 365 staff in different hospitals in proportion to the number of staff. Two statistical software, SPSS24 and AMOS23, were used to evaluate the results.
Findings
All three variables were relatively moderate in the hospitals. The results of evaluating the structural model of the research showed that all the studied hypotheses were significant, except for the relationship between organizational performance and strategic orientation hypothesis. The results also show that this model had a good fit.
Practical implications
The findings can lead to saving the environment, creating a better social image and reducing costs and profitability, allowing managers to know the strategic orientations rather than depending on institutional pressure issues and monitoring guidelines.
Originality/value
Considering the significant relationship between the dimensions of green SCM and the hospitals’ performance, the authors suggest: establishing multilateral co-operation in environmental issues, improving the environmental status of hospitals, reducing waste rates and paying attention to social responsibility of hospitals. In addition, the findings help hospital management to comprehensively understand the strategies for implementing green SCM procedures.
Keywords
Acknowledgements
Ethical considerations: The present study was approved by the Ethics committee of the Qazvin University of Medical Sciences (ethics code IR.QUMS.REC.1397.213). All methods were carried out in accordance with the relevant guidelines and regulations. Informed consent was obtained from all the participants.
The authors would like to thank all staff and executive managers at the university level and within Qazvin University of Medical Sciences.
Authors’ contributions: SJ and RK participated in the study design and interpretation of the findings. SM and AK participated in the study design and analysis of data. RK and SJ participated in the analysis of data. MA gathered the data and participated in other stages of the study. All authors read and approved the final manuscript.
Citation
Jalili, S., Amerzadeh, M., Moosavi, S., Keshavarz, A., Zaboli, R., Tabatabaee, S.S. and Kalhor, R. (2022), "Relationship between strategic orientation and performance: the mediating role of green supply chain management for better performance", International Journal of Human Rights in Healthcare, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJHRH-03-2022-0018
Publisher
:Emerald Publishing Limited
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